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How do I measure emotion in my app?
Five ways to do it. Four make you liable for something.
Why would heart rate tell you anything about the brain?
The mechanism, with citations
Heart rate vs HRV vs Immersion
What each can and can’t tell you
Compare the alternatives
Facial coding, voice, HRV, surveys
Developer FAQ
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What the body can tell you, what HRV can't, and what the law now says about faces and voices.

Every claim on these pages is cited.

Why would heart rate tell you anything about the brain?

The oxytocin → vagus nerve → cardiac rhythm mechanism, with citations.

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Heart rate vs HRV vs Immersion

What each metric can and can’t tell you, with five worked moments.

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How do I measure emotion in my app?

Five ways to do it. Four make you liable for something. One doesn’t.

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  • Immersion vs facial coding
    Biometric identifier plus emotion recognition.
  • Immersion vs voice prosody
    Voiceprint plus emotion recognition.
  • Immersion vs HRV
    Health data plus emotion recognition, without the science.
  • Immersion vs surveys
    Lawful, simple, and late.
  • Developer FAQ
    Short answers to measurement, regulation, platform, and billing questions.
  • Glossary
    Value, Psychological Safety, prediction engine, MAU, and the rest, defined once.
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